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How to budget for Enewsletters and SMS

E-News / SMS Plans

1000 credits - $250
2500 credits - $500
5000 credits - $875
10000 credits - $1550
20000 credits - $2750

SMS messages cost 1 credit per send.

Email messages cost 0.5 credits per send with no attachments, or 1 credit per send for up to 1MB of attachments and 1 credit for each additional MB.

How many credits do I need? Which plan is right for me?

eNews and SMS sends become cheaper if you purchase credits in larger volumes.  To work out a suitable budget for your project, please consider the following examples.

Project A - Bimonthly e-newsletters
 - 1500 stakeholders
 - need to send emails once every two months for a year

Total email sends for Project A are 6*1500 = 9000 email sends

If Project A's emails had no attachments, each would cost 0.5 credits or 4500 credits in total.  In this case, we would recommend purchasing a 5000 credit plan for $875 - each send would cost 8.7c and the project would have 500 credits remaining.  If 1000 credit plans were purchased instead, the total cost would have been $1250 and each send would have cost 12.5c.

If Project A's emails had 500kb of attachments, each would cost 1 credit or 9000 credits in total.  In this case, we would recommend purchasing a 10000 credit plan for $1550 - each send would cost 15.5c and the project would have 1000 credits remaining.  If two 5000 credit plans were purchased instead, the total cost would  have been $1750 and each send would have cost 17.5c.  If nine 1000 credit plans were purchased, the total cost would have been $2250 and each send would have cost 22.5c.

Project B - Short term SMS Alerts
 - 500 stakeholders
 - need to send SMS alerts once a week for 4 weeks

Total SMS sends is 4*500 = 2000 SMS sends

As SMS messages cost 1 credit per send, we would recommend purchasing a 2500 credit plan for $500.  Each SMS would cost 20c and the project would have 500 credits remaining.  If two 1000 credit plans were purchased instead, the price would still be $500 but the SMSs would cost 25c each and there would be no credits remaining at the end of the 4 week period.



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